“I would never have made it to the Olympic Games or any of my careers greatest destinations without Houshang as my guide.”
- Erinne Willock
coaching, philosophy, cycling, programs, training

Our Approach

coaching, philosophy, cycling, programs, training

If there is one thing that we have learned as both athlete and coach, it is that there is no “one-size-fits-all” approach to coaching. Too many coaches offer a cycling training plans that follow a set template or push all of their athletes to train exactly like they did when they raced. If the athlete happens to have the exact same make-up, the plan works, but for most it’s a recipe for burnout and falling short of personal potential.

The only common approach that we apply to all of our athletes is to take the time to get to know them as individuals. We don’t just hand you a rigid six-week training block and wish you luck. From experience, working with athletes from World Champions to local club riders, we know that the training block is only a small part of the program. Most top endurance athletes actually do very similar training. What separates the champions from the rest is how they approach all sides of their preparation. To reach your peak potential, we will take you far beyond the training plan: from nutrition to recovery, from fitting training into your daily life, to how you envision your next race.

coaching, philosophy, cycling, programs, training

This means that the perfect preparation program can’t be made in a week after a single phone call. This is why we won’t offer “one-off” training plans and require at least 3 months with each athlete. The perfect plan is built through commitment and trust. We have to get to know you – as an athlete and individual – your goals, your skills, and how the sport fits with your life. Conversations, training reports, power data, and race performances are all ways we personally and scientifically learn about you. It is a process and the road can be bumpy, but as long as you know where you want to go, we are committed to getting you there.

We believe that peak performance and results are the outcome of trust, risk, and commitment. This means trust in both yourself and your coach. The ability to take a risk and to calculate risk. And most important, commitment, not just to working hard, but to open, honest communication, giving and receiving feedback and learning to fully commit yourself to whatever you choose to do.

We also understand that commitment is a two way street. Many aspiring athletes seek out team, provincial or state coaches only to end up feeling like one cog in a very large set of gears. While many of these coaches are very high level, their obligation is first and foremost to the interests of their team and employers, not to the team members. The commitment of PCC coaches is, first and foremost, to you, the athlete. No matter your level or objectives, we work with you and for you.


coaching, philosophy, cycling, programs, training
coaching, philosophy, cycling, programs, training
June 05, 2017
Fowlow a winner in Dallas Rd TT
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coaching, philosophy, cycling, programs, training
June 02, 2017
Besler named to Junior Track Worlds
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coaching, philosophy, cycling, programs, training
May 31, 2017
PCC Athletes at BC Champs
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coaching, philosophy, cycling, programs, training

National Team Riders and coaches at the 2008 Olympics

coaching, philosophy, cycling, programs, training

Clinton Robert Avery (New Zealand) & Max Plaxton

coaching, philosophy, cycling, programs, training